Design a site like this with WordPress.com
Get started

Smartest 2021 On-Page SEO Tricks Every Blogger Must Practice

It’s no surprise every contemporary blogger vies for even the most unassuming spot on SERPs (free massive traffic).

According to Internet Live Stats, Google processes a staggering 3.5 billion queries per day. That’s approximately 146 million every hour and over 40,000 searches a second.

Even disregarding Bing or Duckduckgo, a traffic share as low as 0.0001% of this daily Google search query can dictate the success of nascent blogs.

But how easy or difficult is it for an article to rank over billions on SERPs? And how can bloggers bolster the odds?

This concise, easy-to-understand guide aims to enlighten more about on-page SEO, its implementation, and its ultimate role in ensuring articles rank on search engines.

With a principal focus on blog posts, stick around; let’s dive into deeper details.

What is SEO?

In Neil Patel’s words, Search Engine Optimization (SEO) is the process of improving online content so that search engines prefer to show it as a top result for searches of a particular keyword.

Darts on target – Search Engine Optimization idea – SEO

Think of it as a job interview. From your dress code to your demeanor to your resume, you maximally give the best impression that you possess the right qualities for the job. SEO is no different!

You put in extra effort to inform search engines that your content has required details on a particular search term over others.

Employee Recruitment and Selection – Illustration with Copyspace

It essentially branches into two: On-page and off-page optimization.

On-page SEO, this article’s significant focus, is performed within the webpage and site in contrast to off-page SEO implemented from other websites.

Quick ways to optimize blog posts for SEO

Before you begin these steps, endeavor to do your keyword research upfront, as you’d be using them in strategic locations.

Hubspot Keyword Research Guide can come in handy for newbies.

The on-page SEO practices bloggers should focus most attention on are titles, descriptions, content, and linking.

Let’s look into them as concisely as possible.

CONTENT & META DESCRIPTION

Content is always king, and writing to gain search engines’ recognition doesn’t disprove this.

An article that deserves the #1 spot on SERPs can’t be bland, confusing, or dissatisfy search intent. But just having all the answers isn’t always enough.

How does your content potentially satisfy Google? Are there any hard and fast rules you must obey?

In this section, I’ve encapsulated all the salient qualities of great SEO content and discussed meta descriptions that you shouldn’t forgo.

  • Write unique & invaluable content: Like every other piece of advice, your article should always be different from what’s already out there. It should be novel, exclusive yet comprehensive.

Although it might prove onerous due to the seeming fact that every little info is already online, you could conduct that further research, add that extra sample, or even renew outdated details to make it stand out.

Technical content could be eclectic, news pieces can be updated, and reviews could have fresh, first-hand experiences.

Google always fancies unique content over plagiarised and duplicate ones.

  • Use your keywords in the first 150 words: A prime reason posts rank above others in SERPs is because they satisfy their respective search intent.

And how possible is that without keywords? It isn’t.

Moz defines keywords as ideas and topics that define what your content is about. They are the most crucial asset in SEO.

As usual, you’d always use them through the length of your article, but prioritize them between the first 100-150 words. 

For example, Medicine Health mentioned “bad carbs” twice straightaway in their search engine optimized article.

Overall in the content, they mentioned it five times, three coming from the first 150 words.

It’s an apparently small decision, but with a significant impact on how Google would value your content.

  • Use LSI (Latent Semantic Indexing) KeywordsLSI keywords are related terms search engines use to comprehend your content deeper.

For example, if you were writing an article about “Content Marketing,” some LSI keywords you’d need to include are: “strategy,” “tools,” “example,” “SEO,” “optimization.”

And if you published an article about “carbs,” Google would scan your content for words like “good,” “bad,” “food,” “refined,” “weight loss.”

Unlike synonyms, they may be one or two more words longer than your primary keyword(s). But they are still somewhat easy to use.

If unsure of unique LSI keywords for your topic, Backlinko discussed various ways to discern them quickly.

  • Stick to the advised keyword density: Long gone are the days when stuffing keywords in your article could effortlessly get you Google’s attention.

Today, there are severe contrary consequences.

As a rule of thumb, experts recommend a keyword per 200 words. That’s 0.5% of your total article length.

So if you were writing a 1500-word piece, try not to mention a particular keyword beyond seven to eight times.

In Brian Dean’s post about Youtube SEO, he mentioned his keyword six times and still ranks no. 1 on Google for it.

Also, don’t forget to integrate them unobtrusively to avoid hurting your content’s reading flow.

  • Always have keyword-rich meta descriptions: When asked if it was best to leave meta descriptions blank for Google to create them, here was Google Search Advocate John Mu‘s reply:

And Google’s SEO Starter Guide also had these to say about meta descriptions:

In fact, Backlinko’s study revealed that pages with a meta description got roughly 6% more clicks than pages without one.

So ensure your articles always have a unique meta description as you smartly include your keywords in them. Google bolds these keywords every time; don’t be unlucky.

TITLES

Writers oblivious to SEO rarely have a hard time coming up with h1 & h2 title tags.

But according to experts, these tags play huge roles in ranking, making it worth the painstaking effort to optimize. Here are essential procedures:

  • Sum up your post in the H1 tag: Although Google’s George Muller confirmed that it isn’t a ‘critical issue’ that blog posts’ forgo h1 tags, he admitted that they help Google understand the page’s structure.
HTML code close up

If Google tries to understand your posts’ structure from its h1 tag, prioritizing your main keyword when crafting it is a smart move.

When it makes sense, place keyword(s) closer to the beginning as Moz confirmed that it impacts your ranking.

Medical News Today’s post about the keto diet is a quintessential example.

  • Sum up your subheadings in H2 tags: If it isn’t critical for posts to have h1 tags, then h2 tags wouldn’t be a make-or-break ranking factor.

But h2 tags improve your post’s readability, which is indirectly “better for your SEO.”

The same advice holds for h3, h4 titles, and so on.

  • Optimize your titles for humans: Bloggers desperate for search engines’ attention usually neglect that humans are unwittingly the ultimate deciders of great, mediocre, or terrible titles.

Yes, you could impress search engines enough to secure SERP spots, but right from the headline (h1 title), if it wasn’t enticing enough, your post could’ve missed out on thousands of visitors.

And if your h2 titles weren’t adequately descriptive, visitors could’ve thought your content didn’t answer their questions, swiftly left your website, thereby hurting its bounce rate.

Your titles should be emotional, of recommended length, and contain meaningful modifiers, to attract clicks and or hold readers spellbound.

I highly recommend Coschedule free Headline Analyzer, which I use to ascertain the quality of my headlines for SEO.

Here is the result from analyzing the headline of my Medium post about carbs.

Like these creative sample headlines with highlighted keywords below, you can add the current year to the headline to spark interest, ask questions, or even make seemingly illogical statements.

LINKING

The last but certainly not least section will cover linking in SEO.

Background photo created by rawpixel.com – www.freepik.com

In this section, I’ve highlighted essential linking tips bloggers should be well acquainted with to boost their success on search engines.

Let’s dive in without further ado:

  • Internal linking: The ultimate aim of internal linking is to boost new articles’ search engine reputations from higher-authority posts on your website.
Internal links for SEO by Ahrefs

Using your main keyword as anchor text, SEO experts have proven how huge an impact it eventually has.

It is a regular practice adepts seldom forget to implement.

To link yours, use Moz domain explorer to first determine the highest-authority posts on your website.

For example, these are the top pages on Naija247blog:

Then judiciously edit them and include your hyperlinked keyword-rich anchor text linked to your new article.

Simple but effective.

  • Use Outbound Links: Intending to clear doubts about the impact of outgoing links in ranking, Reboot Online experimented in 2016.

They created ten new websites with similar posts.

Five of them linked to very high authority websites include Cambridge and Oxford. The other five didn’t.

It gave a lucid result as the five with quality outbound links outranked the other five under the same conditions.

They repeated the test in April 2020 and got a similar outcome.

  • Optimize your URLs: Your URLs also deserve attention as your title and headings.
SEO friendly URL slugs by SEOSHERPA

Unlike SEO-unaware bloggers, don’t allow WordPress to create your URLs automatically.

Besides, it takes little or no effort to create an SEO-friendly one.

Just make them short, relevant, and contain a primary keyword or two.

Here are good examples you could learn from:

Why you should optimize your blog for SEO

As earlier expounded, the foremost reason for SEO is to profit from search engines’ ceaseless traffic supply.

No matter how insightful blog posts can be, they are, unfortunately, no better than a second-grade ‘my puppy’ essay without getting them to the targeted readers.

About 70 million blog posts are published each month on WordPress, claims Optinmonster. That’s roughly about 1,600 posts every minute and 27 every second.

While it can be effortless to create impeccable blog posts owing to your expertise, the odds aren’t in your favor to prevent them from obscurity.

Another exceptional attribute of SEO traffic over others is its high quality.

Unlike email newsletters sent to both potentially interested or uninterested subscribers, most search engines traffic is targeted. Visitors are most likely keen on what your post will offer, thanks to the essential keywords available.

Search engines’ nearly unlimited span of traffic is another priceless benefit.

If adequately optimized and continually updated, SEO traffic to a blog post can keep pouring in for weeks, months, and even years.

For instance, Semrush reported that with 543,000 annual searches of ‘how to draw’ in 2020, it was the 25th most Googled question globally.

And in the Google Search results hierarchy, Rapidfire’s 2015 blog post on How to draw a face in 8 easy steps: Beginners still ranks second to date.

Imagine casually writing a blog post that still maintains relevance and attracts thousands of monthly visitors after five years. Cool right?

Continually optimizing your content over time due to the regular advancement of search engines algorithms makes it possible to relish the privilege.

Conclusion

Nowadays, possessing SEO skills has become more of a requirement than a perk for content writers.

New blogs are always seeking to outrank incumbents on SERPs as incumbents strive to hold on.

Arming yourselves with basic on-page SEO knowledge, as elaborated earlier, could keep you top of the game.

From titles to content to linking, there are fundamental optimization strategies to take while writing articles.

Google traffic’s quantity, quality, and span are unbeatable benefits every blog now aims for in SEO.

Did I forget something? I’d love to hear from you in the comment section.

Advertisement

Comments are closed.

Website Built with WordPress.com.

Up ↑

%d bloggers like this: